Sen. Bob Hertzberg’s vision on taxes, energy earn him berth as finalist in nationwide ‘New Ideas Challenge’ to modernize government

Progressive group recognizes innovative ideas

October 29, 2015

SACRAMENTO – Sen. Bob Hertzberg’s outside-the-box ideas for bills on taxes and energy have earned him a spot as one of 18 finalists in a nationwide search called the 2015 New Ideas Challenge.

“Every day, pro-growth progressive leaders are championing ideas to modernize government for the 21st century,” said Delaware Gov. Jack Markell, honorary co-chair of NewDEAL (Developing Exceptional American Leaders), sponsor of the event. “The finalists of the NewDEAL Ideas Challenge have impressed us with innovative solutions to grow the economy and expand opportunity for all.”

NewDEAL, a national network of state and local elected officials working to expand opportunity in the changing economy, singled out two legislative ideas by Hertzberg, D-Van Nuys:

·       Upward Mobility Act 

This reform measure, Senate Bill 8, would impose a new, modest tax on services, decrease overall taxes for many Californians and give a new tax refund to low-income families and at the same time increase funding for education, public universities and infrastructure.


·       Renewable Energy

Under SB 155, power users in California and neighboring Western states would have greater access to more reliable and less expensive sources of renewable energy under this plan to fight climate change.

Both bills were introduced within the past year and will be pursued in 2016.

“I’m humbled that NewDEAL believes my ideas are worthy of national recognition, and could be a model elsewhere,” said Hertzberg, the only California lawmaker on the list. Hertzberg last November became the first former Assembly Speaker in 86 years to be elected to the California State Senate.

The New Ideas Challenge is a national contest that recognizes pro-growth, progressive solutions developed and tested by state and local leaders across the country. Hertzberg was chosen out of nearly 70 applicants, and the final six winners will be announced Nov. 18 in Washington D.C.

The judges are: Anne Andrew, founder and chair of TerViva, a bioenergy firm; Mark Begich, a former U.S. Senator from Alaska; Steve Glickman, co-founder and executive director of the Economic Innovation Group; U.S. Rep. Kathleen Rice of New York; Anne-Marie Slaughter, president and CEO of New America; and Angel Taveras, former mayor of Providence, Rhode Island.

More on the New Ideas Challenge can be found HERE:

Bob Hertzberg, chair of the Senate Committee on Governance and Finance, represents nearly 1 million San Fernando Valley residents of Senate District 18, which includes part of Burbank and the following communities in Los Angeles: Arleta, Granada Hills, Hansen Dam, Lake View Terrace, Mission Hills, North Hills, North Hollywood, part of Northridge, Pacoima, Panorama City, Sherman Oaks, Studio City, part of Sun Valley, Sylmar, Toluca Lake, Valley Glen, Valley Village, Van Nuys, the City of San Fernando and Universal City. See a district map HERE or at  After serving in the Assembly from 1996-2002, including two years as Speaker, Hertzberg invested in solar, wind and electric-car projects; and worked for structural changes in government through the Think Long Committee of California. More HERE or at


Communications Director
Sen. Bob Hertzberg, Senate District 18
Capitol Building, Room 4038
Sacramento, Calif. 95814
(916) 651-4018 office; 916 834-1128 cell; or



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